Nothing brings us together as as a song.
Nothing brings us together as an emotion.
Nothing brings us together us as a story.
So, in Italy we have this big Sanremo Music Festival.
Some love it, some hate it, but EVERYONE watches it every year. Let’s say it’s our Superbowl.
A bit trashier. A bit more Italian.
So what better occasion for Netflix Italy to use their media space doing something loud? Pun intended.
*In case you were asking yourself: yes. We spent 2 weeks, days and nights, scanning the whole Netflix catalogue to look for the right match with the song words and the actors mouth movements.
In case you were asking yourself: yes. It paid off.
Francesca Nepote 