Sometimes great ideas come from the simplest sparks.
That’s where “If This Isn’t Genius” was born – Lagostina’s new campaign for the Ingenio cookware line.
A three-episode mini-series where product genius meets human genius: a couple, everyday situations, and clever solutions served with humor and charm.
“Isn’t that genius?” celebrates the art of making everyday life simpler, smarter – and a little more brilliant.
Francesca Nepote 