Francesca Nepote

Home looks different through the eyes of a domestic victim.

In Italy, 70% of femicides are preceded by other forms of violence that leave no physical marks. Recognizing these “Red Flags” is crucial to find a real way out and ask for help on the National Anti-Violence number 1522, which still too many women are not aware of. We reimagined IKEA’s iconic Price Tags, which are normally used to identify products, to help everyone recognize violence at its first signs. Instead of the shelf number, people found the Helpline 1522, a concrete support to escape domestic violence.

AWARDS

CLIO AWARDS 2025 | Silver in “Media”
ADCI AWARDS 2025 | Silver in “PR” / Silver in “Media” / Bronze in “Outdoor” / Bronze in “Integrated Campaign” / 2 shortlists
GERETY 2025 | 2 Silver in Media / 1 Bronze in PR