That’s the Movimento we like!
How can you tell the 30 proof points of a corporate PDF in a video designed to revolutionize the positioning of a heritage brand like IVECO? For example, by transforming a cold bulleted list into a high-intensity piece of slam poetry. 30 points in 2 minutes, recited by the voice of California musician and songwriter Shane Alexander.
And whose lens better than Theo Gosselin‘s to bring it to life in the truckin’ coolest way?
