In Italy, if you are a woman, a lock can protect you more than the law.
Up to today, 9 Italian women out of 10 don’t report domestic violence as they fear not to be believed. Plus, the only law that could help them has been pending for years. With IKEA we launched provoking fake new product that highlighted the dramatic lack of real help for those who are victims inside their own house.
AWARDS
CANNES LIONS 2023 | 6 Shortlists in “Glass: The Lion For Change” / “Media” / Brand Exp & Activation” / “Sustainable Development Goals Gender Equality”
EUROBEST 2024 | Gold in “Glass” // Silver in “Media”
CLIOS 2024 | Bronze in “PR”
GOLDEN DRUM 2023 | Silver in “Out of Home”
EPICA AWARDS 2024 | Silver in “Public Interest – Gender Equity”
ADCI 2023 | Golde in “Equal”
GERETY 2023 | Gold in Communication Cut // Silver in Media Cut
Francesca Nepote 