About

Very serious about not taking herself too seriously.

Francesca is born in the 90s, a confusing time when the Kurt Cobain era seamlessly merged with the Spice Girls one. No wonder she grew up undecided between becoming an art director or a baker.
You can guess what she went for.

After almost a decade working in major networks (Leo Burnett Italy, DDB Germany, DLV BBDO, LePub Milan, DDB Italy) she now is a Creative Director in the freshly opened Italian hub of the French independent award-winning agency HEREZIE.
In some of these agencies she’s won a few awards – in all of them she forgot a few umbrellas.

She also teaches at IED Milan, where she helps her classes to craft projects for Students Awards (and win some of them) and asks her students in return to help her understand what Brainrots are and why people are crazy about Labubus.

Her highest career highlight is learning how to use an orbital sander at a carpentry workshop.

Logos she was asked to make bigger

IKEA, Netflix, Heineken, Leroy Merlin, Barilla, Amazon Audible, FCA/Stellantis, Volkswagen, Henkel, Vileda, Lagostina, Bennet

Awards are a girl’s best friends

2025
CANNES LIONS •2 Shortlists in “Packaging Design” / “Design for Behavioural Change” (BENNET – GOOD TO READ PACKS)
LIA •2 Shortlists in “Packaging Design” (BENNET – GOOD TO READ PACKS)
CLIO •Silver in “Media” (IKEA – The Red Flag Tag)
D&AD •1 Shortlist in “Packaging Design” D&AD •1 Bronze in “Special Editions & Packaging Design” •1 Shortlist in “Creative Commerce”
ADCI • Grand Prix / Gold in “Outdoor” / Gold in “PR” / Gold in “Industry Craft” / Silver in “Promo & Direct” / 3 shortlists (BENNET – GOOD TO READ PACKS) // Silver in “PR” / Silver in “Media” / Bronze in “Outdoor” / Bronze in “Integrated Campaign” / 2 shortlists (IKEA – The Red Flag Tag)
GERETY AWARDS •1 Shortlists in “Product & Packaging Design” / 3 Shortlist “Iperstore” (BENNET – GOOD TO READ PACKS) // 2 Silver in “Media”/ 1 Bronze in PR (IKEA – The Red Flag Tag)

2024
CLIOS • BRONZE in “PR” (IKEA – SÄKERHET)
EUROBEST • GOLD in “Glass” (IKEA – SÄKERHET) • SILVER in “Media” (IKEA – SÄKERHET)
EPICA AWARDS • SILVER in “Public Interest – Gender Equity” (IKEA – SÄKERHET)

2023
CANNES LIONS •6 Shortlist in “Glass: The Lion For Change” / “Media” / Brand Exp & Activation” / “Sustainable Development Goals Gender Equality” (IKEA – SÄKERHET)
ADCI AWARDS • GOLD in “Equal” (IKEA – SÄKERHET)
GOLDEN DRUM • SILVER in “Out of Home” (IKEA – SÄKERHET)
GERETY AWARDS •GOLD in “Communication Cut” (IKEA – SÄKERHET) •SILVER in “Media Cut” (IKEA – SÄKERHET) 2022 1 GOLD
ADCI • 2 BRONZE ADCI

2020
ADCI • GOLD in “Equal”

2017
CANNES YOUNG LIONS GERMANY WINNER

2016
ADCI • BRONZE in “Media” (FIAT 500 – The Cult Sharing)

Places she’s forgotten her umbrellas